Harper and Row, 1961. Cloth bound hardcover with dust jacket of Tested Advertising Methods (3rd Edition) by John Caples.
For nearly thirty years this book as been the standard guide on tested methods of getting favorable sales results from advertising.
Includes an inserted ad for the Fourth Edition of the book. (The book itself is a Third Edition copy).
Acceptable. Pen underlining throughout that does not obscure text. Dust jacket worn with stains that do not affect the covers. Solid book with shelf wear.
