Advance Books, 1978. Green cloth bound 2nd printing hardcover with dust jacket of How You Too Can Make At Least $1 Million (But Probably Much More) In the Mail-Order Business by Gerardo Joffe, founder and president of Haverhill's and Henniker's, two of America's most unique and most successful mail-order businesses.
"This landmark book will show you how to build a mail-order business from a standing start into a property that you should be able to sell, in about five years, to a large listed corporation for at least... [in the voice of Dr. Evil] ONE MILLION DOLLARS."
Includes a page advertisement for the book from a marketing magazine.
Very Good. Nice book with light shelf wear.
