Printers' Ink Books, 1957. Illustrated cloth bound hardcover with dust jacket of How to Make More Money with Your Direct Mail by Edward N. Mayer, Jr. -- President, James Gray, Inc. & Past President Direct Mail Advertising Association -- with an introduction by Henry Hoke.
"This is a live, up-to-date, direct-mail, how-to book which is a 'must' for your active reference shelf."
Good condition. Dust jacket worn but fully intact with chipping and pushing to the edges and spine. Cloth covers worn. Interior pages crisp. Solid reading copy of a vintage business book.
